The (il)legitimacy of blogs
Yesterday saw the launch of a new project between Express Media and The Bookshow – The Bookshow blog!
The Bookshow is a massive force in Australia’s literary culture, and Express Media is all about getting young people skilled up in writing and media. I think the partnership is perfect and the blog idea awesome and I can’t wait to see what gets published on it.
However. I’m surprised that the blogging positions are unpaid. A few weeks ago I wrote about Blog residencies and how, as blogging becomes a more legitimate publication outlet, they will hopefully evolve into another opportunity for writers to be paid for their work. (There is some great discussion on that thread by the way, just mind the poo jokes.) So it’s not just surprising but also disappointing that a blog like this will not pay its writers.
Why? The Bookshow regularly airs reviews, and pays their reviewers about $250 for an 800-word review, which they need to write and then record. Express Media, too, are rightly proud of the fact that they pay writers about $100 a pop for their work. So, why does their joint publishing initiative promise ‘a national platform for spreading your ideas’ and the ‘hope to provide some “fringe benefits”‘, but no cash renumeration?
Is writing a book review for radio or print more difficult than writing one for a blog – or are blogs simply seen as less legitimate publishing platforms than print or radio?
I don’t necessarily want to single out The Bookshow blog here, because it’s a pretty widespread practice. The Melbourne Writers Festival didn’t pay its bloggers this year, and SPUNC doesn’t either. Now, these are organisations of varying size and financial capacity, and you could argue that it’s a writer’s decision to say no. However, just because there are writers who say yes (as I have done many times, and many writers have done for me) doesn’t make it ok. You’d hope that, although smaller organisations may struggle to pay its writers, the bigger ones would reward the people who work to broaden the scope of the organisation (as the State Library of Victoria does, for example).
As I noted a few weeks ago, the idea that online content should be free seems to filter down to writers… blog publishers who offer content for free expect the content to be supplied for free. I’m sorry, but that’s just unfair.
And here I come back to the question of legitimacy. Is blogging not seen as ‘true’ writing (even when done by writers) – and will it ever be?

Elena
10:05am, 11 Dec 09
As a ‘beginner’ writer, I understand that I need to do my share of unpaid writing gigs before I can start getting paid, but I must admit it seems a little unfair to pay writers of one medium and not another. It sends out a message that blogging isn’t considered real work.
A lot of people use blogs as significant source of media consumption, and hopefully, as we become more aware that we’re doing this, blogging will become a more legitimate (and better paid) medium to publish in.
Brad Dunn
10:20am, 11 Dec 09
I can’t say I’m surprised. All the usual suspects seem to have realised the importance blogs and websites play in their profiles, and are now lining up writers to provide regular free content that they wouldn’t publish in print. It’s fascinating really. It’s almost as if the mindset is ‘well, there’s no way in hell we’d publish this on paper, but I guess its fine for the blog. Chalk another one up’.
Everyone seems to be lining up willing writers to provide as much content as they can, as often as they can. (Perhaps there’s some grand online advertising plan down the track?) The reality is, even if writers selectively demanded payment for blog posts, or online newspapers, there are armies of writers gagging to provide content for free (look at the influx of ‘guest posts’ to blogs of late. Who’s getting paid here?
The whole game seems to be either work unpaid, or work for advertising, which is almost as exciting as working unpaid. It’ll be interesting to see how Electric Literature in Brooklyn goes with their heavy digital push. It looks amazing, paying $1,000 a story, very ambitious, and yet a year from now, will it be like everyone else and just fall by the sidelines unless some big fat government grant comes to the rescue year on year? I’m praying they at least outlast my subscription.
How would a plumber feel if you called him up, told him your toilet was busted, and said, hey, if you come and fix it, you can use it as a ‘profile building exercise’, great exposure! You could even stick it on your CV…How’s that for payment?
People vote with their wallets. (Look at launches for literature journals in Melbourne. Everyone goes, nobody buys). If I was honest about it, I wouldn’t read half the shit I read on the internet if I had to pay for it. It’s all very depressing indeed.
Fingers crossed someone nuts all this shit out very quickly and comes up with a working system, otherwise we are all going to be working at Starbucks trying to flog e-books on iTunes.
LiteraryMinded
11:24am, 11 Dec 09
Such a struggle. For young writers – you gotta be present, you gotta make yourself known amongst all the noise – but then how do you progress if even large organisations cannot afford to pay you? And while you’re doing all that writing for free, under somebody else’s guidelines, what is happening to the creative self? Are you growing as a writer? If you are – maybe it’s worth it. If you’re just under a lot of stress and it’s difficult, and you’re not enjoying it, let alone getting anywhere, is it really worth it? I think people have to ask themselves these questions. Young writers should only do this if they want to, not because they think they ‘should’.
Both you and I, Lisa, risk being hypocritical in these kinds of discussions because we have asked writers if they would like to give us content for free. We are not the ABC, but do writers feel the same kind of conflict writing for us? I know I’ve finally gotten to a stage where (as a writer) I’ll be very selective about writing something for free, and won’t do it often. But two years ago I wrote a lot for free – and it did work to get up my list of publications and get me ‘known’.
Where the conflict lies, as you and Elena pointed out – is that one medium (radio) is being legitimised, whereas another (blogging) is not. In a very public way. I understand about organisational budgets and things like that, but like the SLV, it would have been good if they found a way to monetise it before going ahead with it!
And as Genevieve said on Twitter – the radio show is so good, more transcripts from the shows would have sufficed.
Nonetheless – I’ll be reading it, and I know some of my young writer friends will go for the job (and I’ll support them). I just hope they consider it at length in relation to their writing/criticism career, whether it’s worth it, all those questions above…
Side note: Electric Literature is fantastic, and I paid for it. Brad – love the plumber analogy, too.
Karen (miscmum)
11:26am, 11 Dec 09
Does this mean I can invoice you for my guest post?!
In all seriousness, I think the lack of pay for online writing (‘blogging’) is related to the general confusion and ‘catching up’ companies and businesses in publishing face with the advent of the e-age. They’re still figuring out how to make money off it, and until they do they’re taking advantage of those people willing to write for free. Sure, some people would write for free anyway because there are other kick-backs, but they too might get to the point where they ask, “What’s in it for me?”
And THAT is the bottom line, isn’t it, after all is said and done.
Koraly
12:55pm, 11 Dec 09
Hi Lisa, interesting article. As an emerging writer I’ve had my own personal blog for 6 months now but when Overland asked me if I wanted to blog for them I was more than happy to. The way I look at it is that it is SO hard to get ANYTHING published in print these days and any kind of exposure will benefit my profile. It’s sort of like marketing. If I posted an article on my blog 20 people might read it. If I posted in Overland 300 might. I do limit how much time I spend on blogging for Overland and I have to admit that if I was getting paid I would probably blog more, but that’s just the reality of the situation. I hope to obtain a blogging position one day where I do get paid. This industry is all about being patient and I’ve learned that the hard way.
Fitzroyalty
2:04pm, 11 Dec 09
Surprised that the blogging positions are unpaid? I’m surprised you’re surprised! With no $ in, how can there be $ out?
This is the new standard model of commercial online media, eg The Punch, etc. Get paid in profile, in broadening your audience, if you believe that is worthwhile.
When will people realise that there is no business model for paid online media creation? Do it for the love or not at all.
Brad, who is going to sort it out? Sitting around waiting for it to happen is not going to achieve anything.
Benjamin Solah
2:55pm, 11 Dec 09
I really agree with you that it’s because blogging isn’t seen as legitimate writing. In some sense, I agree with the notion comparing my work on my blog to say, my fiction.
I write a post, perhaps skim over it twice at most and it usually takes half an hour of work.
My short story that I subbed to Voiceworks? Months.
Not that I’m saying bloggers shouldn’t get paid, but just a theory on what isn’t seen as ‘real.’
Fitzroyalty
4:35pm, 11 Dec 09
I disagree with the ‘legitimate’ part. Being immortilised in print had prestige because it was rare.
Print is expensive. Interwebs is cheap, and has encouraged a quantity of content to be created that would not otherwise exist.
We never paid for content. We paid for paper and plastic with content on it, and to have this distributed to us in the physical world.
Now we receive our content through the aether for free. It has no physical form.
You can’t work on finding a solution to the problem until you correctly define the problem:
Q: how to get people to pay for online content?
A: ???
Mel Campbell
4:37pm, 11 Dec 09
I don’t think this is so much about online writing being taken less seriously or having less quality control. For example, The Age now doesn’t pay for uncommissioned op-eds. And I’ll put just as much time and effort into researching, writing and editing for my various blogs or for The Enthusiast as I do for all my other freelance work.
Rather, the first thing I thought was that Express Media’s involvement turns this into an exercise in ‘giving emerging writers a go’, which is a strategy of exploiting inexperienced workers that is by no means limited to blogging.
I also disagree with Fitzroyalty’s claim that there is no business model in paid online media. There’s the Gawker Media model of paying writers in proportion to the traffic their work gets, and the Crikey/New Matilda “$100 a pop” model. But the key thing, I think, is the attitude of the media proprietor: recognising and valuing authors as the engines of the site content.
At The Enthusiast, we are keenly aware of not wanting to exploit writers we can’t afford to pay, so we have a very small stable of contributors. We are working hard on a new advertising strategy for the site but until that bears fruit, we are willing to accept a temporary situation of having fewer stories and doing most of the unpaid work ourselves.
We’ve done too much writing for free to feel okay with making other people do the same.
lisa
4:40pm, 11 Dec 09
Brian, saying that when we buy something in print we are only paying for the materials is ridiculous – by that analogy we should value our classics only by the weight of the paper and inks used in their creations.
lisa
8:25am, 12 Dec 09
I think there are two issues here, and ‘should we write for free’ is a seperate one. We do and probably will contibue to write for free for a number of reasons, and if you’re going to do it for anyone, then I actually think the Bookshow Blog is a great place to do it – the organisations involved are fantastic, you will learn a lot, and your audience will be huge.
The second issue is – should publishers request that we write for free? As a few people above have highlighted, I’m running the risk of being hypocritical here, because I have asked people to write for me for free, both on this blog and for Vignette Press. Like Mel at The Enthusiast, this is something I don’t feel comfortable with and am working to find a viable model. That said, there is a massive difference between Vignette Press, which is basically me and a credit card, and the ABC, or the MWF, or whatever. (I think – call me out if you disagree!)
Brian, you ask what the model is. No money in = no money out. But in the case of the Bookshow blog, we’re talking two organisations that rely on government (and, at least in the case of Express Media) and other funding.
It irks me because it seems that blogging is synomymous with unprofessional or unimportant. Radio National posts reviews online as well as broadcasts them, and pays for them. But throw in the word blog, and suddenly the value of the review drops to zero.
Yes, a blog like mine is unprofessional – it’s unedited, for a start, it’s irregular, it’s not vetted by anyone. But a blog that represents a major organisation should be curated, perhaps even edited, and considering the value it will add to an organisation (as Brad pointed out), it should also be valued.
Benjamin Solah
1:12pm, 17 Dec 09
Been re-reading this debate as I am considering applying to blog with The Book Show.
I really do wish it was a paying gig, especially since they obviously are able to compared to small organisations.
But I feel like I’d do it anyway, even though as a socialist, I would usually refuse to ever do unpaid work on principle, but do this because I see it as ‘fun’ compared to other work, which I think is something organisations consider, that people will do it for free more than other industries.
In a sense, they would pay if less people did it for free and I think they take advantage of that.
lisa
1:17pm, 17 Dec 09
I would encourage you to apply Benjamin. Ryan Paine has written on his blog at length about what a fantastic opportunity it is, and I agree. The people and organisations involved will ensure that it will be a big boost for emerging and young writers.
As I said above and on Ryan’s blog, the ‘should we write for free’ and ‘should we be asked to write for free’ questions are quite seperate.
Benjamin Solah
1:41pm, 17 Dec 09
I’ve read Ryan’s post and might leave a comment. I agree that those debates are separate.
I think I will still apply because I don’t think me not doing so will change much, and will more likely just mean I’ll miss out.
Brad Dunn
2:15pm, 17 Dec 09
I think you should apply with no ill feelings. It would be good fun, and exposure doesn’t hurt.
It’s just a shame there aren’t more paid gigs around (that’s my biggest frustration with this kind of thing). I mean, if there’s a market for pet psychologists, there’s a market for people paying for good writing digitally.
I think some blogs / websites have better content than some of the books I’ve read. To say they are less worthwhile is a bit narrow – although there’s plenty of crap out there. The McSweeney’s internet news thing is great, I love reading their little blog / stories. It made me buy their iphone app. Same with Opium Magazine. I liked the content, so I paid them money so I can keep reading it.
Here’s an idea, tell the book show to buy you a subscription to some literature journal as payment. It’ll be a tax deduction on their part anyway – plus it would support something you like to read and keep some shoe-string lit journal editor running for another 3 months.
With Extra Pulp » Blog Archive » ‘Sif you’d get paid for blogging
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Benjamin Solah, Marxist Horror Writer » Writers, Pay and Blogging: Should Writers Write for Free?
3:49pm, 19 Dec 09
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David Brewster
8:19pm, 21 Jan 10
As someone who has moved out of the business world and into writing, I feel more writers need to take Glenn Murray’s approach (to copywriting) and say NO more often: http://ow.ly/YOcs. I know this won’t happen – I do free stuff too from time to time – but it would help a lot in the long term if we didn’t. Certainly we should be saying no to the sort of request I saw the other day for “5 x 500 word articles at $1 each” – each ARTICLE that is.
Having said that, it would also help if those ostensibly supporting the writing industry were willing to pay their writers – even a token amount would help.
David Brewster
8:23pm, 21 Jan 10
By the way, this discussion is as relevant to writing for print as it is to online writing, isn’t it.
I don’t know of many newspapers or magazines paying anything within coo-ee of the MEAA recommended rates, and there are plenty not paying at all – or am I missing something?
jp
12:13am, 23 Jan 10
Fuck the Bookshow.